As the name implies, commercial space lighting design should be oriented to “income generation”, from a large shopping mall to a small restaurant. On the macro level, the commercial space lighting should be artistic and able to attract customers in terms of appearance. Microcosm and lighting should be able to fully display the goods, including details, and features.
By summarizing years of design experience, the Impress design team believes that there are three points worth examining.
Home lighting design is aimed at our long-term stay in the place, so comfort is the most important. Commercial space lighting design is aimed at the “mobility” of the crowd, after the end of consumption and leaving the space, stay a relatively short time.
The size of the commercial space is much larger than the home space, so from the lighting method, the commercial space lighting design is richer and more varied, not only considering the comfort of home lighting design but also considering the creation of consumer atmosphere, the performance of visual impact.
So, what is the significance of commercial space lighting design, and what are the big principles that need to be observed?
The 3 basic principles of commercial lighting:
1. Demonstrating the overall characteristics of commercial spaces
No matter what kind of commercial space, there will be its unique properties. For example, regarding the lighting design of the dining space, Western and Chinese restaurants have obvious differences, from Chinese restaurants to “red lanterns hanging high”, reflecting the “reunion fire” atmosphere, and Western restaurants to “faint light “, focusing on romance.
For example, in some commercial places, you know from afar is an entertainment club, while in some, it is obvious that it is a gym ……, therefore, the primary meaning and principle of commercial space lighting design, is to be able to the intuitive, distinctive display of the overall characteristics of the commercial space.
2. Basic lighting, accent lighting, and decorative lighting are coordinated
This is the same with home lighting design. In maintaining the basic illumination of commercial space, we also need to take into account accent lighting and decorative lighting. As we mentioned earlier, commercial space lighting design not only needs comfort but also needs to attract “prospective customers” to the store through lighting. Basic lighting is mainly used to illuminate the overall space, ensure the basic activity of light, and achieve the basic atmosphere of brightness.
Highlights of the lighting are mainly reflected in the commercial space of some artwork, focusing on the main promotion of goods, windows, and other locations, the purpose is to let customers find the first time through the light to show the goods.
Decorative lighting is a very wide range of applications, it is more focused on the artistic effect, rather than the lighting function. For example, used to outline the building or an item, the outline of the space, or in order to guide consumers to the aisle corridor position installed in the light, wall lamps, and then, some large commercial space configuration of large project lighting, both to play a basic lighting role, but also to play a decorative lighting effect.
Use lighting to show the characteristics of the product, to fit the psychological feelings of customers
For example, mass merchandise and high-end goods, the two in the light color and light way are very different. For example, affordable stores or brands, usually choose white lighting to reflect the brightness, and vibrant.
High-priced goods, on the other hand, are mostly warm yellow light, the purpose is to create a comfortable and textured scene.
Of course, it can not be generalized, like diamonds, watches, and other commodity goods stores, but also to white light is the main.
Overall, although commercial lighting and home lighting have some similarities, it has to be noted that business is business, artistry, and guidance is the general direction it must pay attention to.