Commercial building how to design lighting can increase consumer desire to buy?

The era of the night economy industry has come so that the value of commercial lighting design has been greatly enhanced. If commercial space is the essence of the building, then “light” is the soul of the space. How to design lighting?

Lighting is the main character of commercial space design, in addition to meeting the basic lighting function, lighting can also make up for the lack of space itself. More importantly, lighting can create an atmosphere for commercial space, cater to the aesthetic interests of customers and make commercial space more experiential.

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Commercial building lighting is also called commercial building brightening, commercial building illumination. Commercial building lighting is to highlight the original building style, shape characteristics as the principle, through lighting means to commercial building body lighting, express the language of architecture, highlight their unique style, and the surrounding environment to form a difference, so as to create unique architectural imagery. So, how to design lighting of commercial buildings to achieve the purpose of attracting customer flow, promoting sales, and expanding the impact?

A pleasant visual experience.

With the development of the economy, consumers’ tastes are improving and their requirements for shopping experience are getting higher and higher. The most direct way for consumers to feel a shopping center, besides color, background music, and environmental scent, is to rely on visuals, so the visual experience can most directly impress people.

A pleasant visual experience can make the commercial space more attractive and thus create business benefits. The clever setting of lighting is undoubtedly the most direct way to enhance the “visual experience”.

Create a commercial space lighting atmosphere, and determine their own “environmental theme”

The “environmental theme” of the commercial space is the invisible symbol of each commercial space, through lighting to make a surface or shape in the space more prominent, in order to experience the theme of the space.

Large shopping center lighting design has considerable influence on the space image and environmental atmosphere. Simply put, it is the overall effect of all lighting in the eyes of people, with basic lighting to do pavement, reduce the difference between light and dark, with key lighting to attract customers, lighting to enhance the external image of specific products to increase the desire to buy.

Use light to divide the space boundary and enrich the space level

Clever handling of lighting light reflects the gradual transition of space. Reasonable lighting design allows people to perceive the boundaries of the space in each area of the interior, using different light illumination and light color for different functional spaces to divide. At the same time, through the intensity of lighting to show the primary and secondary relationship between the space, so that the space is more clearly defined, the space level is richer.

Commercial space design is distinguished from other main reasons that consumers feel the space and goods, which lighting design on the rendering of space is one of the important factors that can not be ignored, lighting has been sublimated from a simple lighting supporting role to light environment art. This combination of light, light, shape, and shadow makes the space monolithic to the overall synthesis, bringing already the spiritual experience of the senses of hearing, sight, smell, and even taste.

Emphasis on lighting color to create an eye-catching space atmosphere

As the ambient lighting that illuminates the entire space, it is necessary to consider the illumination of the light, expressiveness and decorative, the amount of decorative light, not to mention the color of the light.

The psychological effect of color is obvious. There is a bridge in London, England was originally black, every year, people come here to throw themselves into the river. Later the color of the bridge was changed to yellow, and the number of people coming here to commit suicide was reduced by half, fully confirming the function of color – color affects people’s emotions and has a positive and negative impact on people.

For example, red and orange stimulate people’s appetite, so they are often used in the front of food stores. Color plays an important role in shaping the character of a space. As decorative lighting, from ornate chandeliers to luminous sinks, they attract the eye far more than their own lighting function, thus becoming a decorative technique to attract customers and make the items in the ambient space more competitive than those in the surrounding area.

IMPRESS lighting design, sophisticated theme lighting design industry for more than 10 years. Specialized in urban lighting planning, landscape lighting design, architectural lighting design, indoor lighting design, stadium lighting, museum lighting, office lighting, hotel lighting, entertainment venue lighting design, cultural tourism lighting design, etc., to provide customers with complete, appropriate, novel and beyond the expected lighting solutions.

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